Tata Electric Cycle : Tata has quietly built a strong presence in India’s e‑cycle market through Stryder, a Tata Group company that now sells a full range of electric bicycles for city commuting, fitness and last‑mile mobility.

With models like Zeeta Max, Zeeta Plus, Voltic X, Voltic Go, ETB 200 and E‑Vibe, Tata’s electric cycles focus on low running cost (often just a few paise per km), easy charging and practical ranges of 30–100 km per charge for everyday riders.

Tata Stryder: Tata’s Bicycle and E‑Bike Brand

Stryder Bikes is a fully owned subsidiary of Tata International and serves as the Tata Group’s dedicated bicycle and e‑bike arm in India.

The brand started with regular bicycles and has rapidly expanded its electric lineup, targeting urban commuters, students and fitness‑conscious riders who want affordable, eco‑friendly mobility.

Stryder sells directly through its website as well as platforms like Flipkart, other e‑commerce sites and offline dealers, giving the e‑cycles fairly wide availability.

Key Electric Models and Performance

Tata Stryder’s current e‑bike portfolio includes several popular models:

• Zeeta Max / Zeeta Max IC: Uses a 36 V, 7.5 Ah lithium‑ion battery integrated inside the frame, 250 W BLDC hub motor and claims up to about 35 km range in pedal‑assist under ideal conditions, with top speed capped below 25 kmph so no licence/registration is required.
• Zeeta Plus: Priced around ₹39,999 at launch, it gets a 36 V 7.8 Ah battery, 250 W rear hub motor, roughly 3‑hour charging time and up to 100 km claimed range depending on assist level and riding conditions.
• E‑Vibe (27.5T): Features a 36 V 8.7 Ah battery, 250 W BLDC hub motor and up to 35 km pedal‑assist range, with internal‑frame battery and front suspension for comfort.
• Voltic Go / Voltic X: Voltic Go offers 5 ride modes, auto power cut, key‑enabled on/off and an inside‑frame battery, aimed at daily commuters; Voltic X, highlighted as a strong value option under ₹35,000, uses a 250 W BLDC motor capable of 25 kmph on throttle and 35+ kmph on pedal assist.
• ETB 200: Launched in 2024 with a focus on practicality, it uses a 36 V high‑performance splash‑proof external battery (removable), charges in about 4 hours and offers up to 40 km range per charge, plus suspension fork and dual disc brakes with automatic power cut‑off.

All these e‑bikes use 250 W hub motors and restrict top speed to under 25 kmph to comply with Indian e‑cycle rules and stay licence‑free.

Range, Running Cost and Charging

A big headline around Tata Stryder electric cycles is ultra‑low running cost. Coverage of Zeeta Max, for example, calculates per‑km cost at about 7 paise, with roughly ₹2–3 electricity cost for a full charge giving up to 35 km of pedal‑assist riding.

Zeeta Plus pushes range further, with reports suggesting up to 100 km per charge in ideal conditions thanks to its larger 7.8 Ah battery and efficient motor.

Charging times typically range from 3 to 4 hours on a standard domestic socket depending on battery capacity. Batteries are mostly lithium‑ion, with some models offering 2‑year battery warranty and lifetime frame warranty, underscoring Tata’s focus on durability and low maintenance.

Features, Safety and Ride Experience

Tata Stryder electric cycles are designed as hybrid commuters: you can ride them as normal bicycles, use pedal assist or rely on throttle (where equipped) for easy cruising. Common features across mid‑ to high‑range models include:

• Multiple pedal‑assist modes and in some cases 5 ride modes controlled via an LCD display.
• Front suspension forks for comfort over rough city roads.
• Dual disc brakes with auto power cut‑off on some models for safer stopping.
• Integrated LED lights and reflectors for visibility.

Reviews highlight decent build quality, ergonomic frames, and comfortable saddles aimed at daily commuting and casual fitness rides, rather than extreme off‑roading.

The combination of pedal assist and throttle helps riders tackle flyovers and inclines more easily than on a standard cycle, while still getting some exercise.

Pricing and Target Customers

Price points for Tata Stryder e‑cycles generally range between roughly ₹30,000 and ₹45,000 depending on model and offers:

• Zeeta Max and its IC version often list in the low‑to‑mid ₹30,000s online, sometimes lower with discounts.
• Zeeta Plus launched at ₹39,999.
• ETB 200 is promoted around ₹33,595 with limited‑time discounts.
• Voltic X is pitched as one of the best electric cycles under ₹35,000.

These prices place Tata Stryder firmly in the mass‑market e‑cycle bracket, competing with other Indian brands aiming at office‑goers, students, delivery workers and fitness enthusiasts who want to cut fuel costs and avoid traffic while keeping daily commutes within 10–30 km each way.

Tata’s Strategy in Micro-Mobility Tata Electric Cycle

Through Stryder, the Tata Group is clearly using electric cycles as an entry point into micro‑mobility and green urban transport, separate from its Tata Motors four‑wheeler EV play.

Company representatives emphasise that e‑bikes support India’s clean‑mobility goals, help reduce congestion and offer a health‑oriented alternative for everyday commuting.

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By coupling the trust associated with the Tata name with practical ranges, low running costs and growing online/offline availability, Tata Stryder electric cycles are positioning themselves as an accessible stepping stone into electric mobility for a large segment of Indian riders who may not yet be ready to invest in a full‑sized electric scooter or car.